WHAT WE DO
Through Bennett Social I specialize in supporting small-to-medium sized companies and start-ups with content creation for Instagram, Pinterest, Facebook, and Tumblr. I love creating content and so does the incredible roster of talent that I work with regularly. I recognize that your company and your brand are unique, so I’ll work with you to develop custom packages based on your specific goals, needs, and budget. Successful social and digital marketing is collaborative, methodical, interactive, and precise. We work together to deliver the right content in the right formats to the right people at the right times.
HOW WE DO IT
I offer a full suite of expertise for creating and executing an effective social media plan. I can help you get started with a new brand, or conduct a social media audit for an existing brand to see where your current marketing plan may be falling short. I'll help you understand your market, and achieve your goals and objectives with a well-executed digital content strategy. Here are some of the steps in that process:
Step One: Define Your Brand
Just starting a brand? The first thing you'll need to do is develop your brand identity, and I can guide you through that process. Need a logo? Having trouble nailing down your mission statement? You’ve come to the right place!
Step Two: Know Your Market
Successful marketing is built on an accurate understanding of your market, including your competitors, target audience, and influencers, so I kick off every new project or campaign with a brand assessment, market research, and strategic analysis. Once we define your brand’s identity, we uncover key messaging and learn about the core group of people interacting with the brand.
Step Three: Define Your Goals
Before we start the creative process, we'll talk about what success looks like to you. You'll want to have a clear idea of what you expect to accomplish and how you'll measure your success. I'll help you define achievable and impactful goals for your social media plan that in turn drive your business goals forward. Then it's off to the drawing board!
Step Four: Create Your Content
Once we understand our goals and market we can begin to drive the creative process. We'll use a number of tools including mood-board development, treatment creation, and trend analysis. I bring more than a decade of producing and directing experience in photo and video production. We'll work together to uncover the creative vision and develop each campaign. Whether we need to drive sales to the website from social channels, shoot a merchandised lifestyle campaign, or showcase a product line, the end product will be an informed, targeted team effort.
Step Five: Build Your Engagement
The more collaborative your brand is, the more awareness and interaction your brand will have in your market. Influencer outreach and seeding is one of the fastest ways to grow your brand on digital media, and I have years of experience spearheading influencer campaigns and developing influencer content that is mutually beneficial. We'll work together to identify key influencers and engage them as brand advocates. From athletes to photographers to models to musicians, I’ve got your brand covered.
Step Six: Manage Your Media
Consistent posts are crucial for audience growth and continued interest in a brand on social media. A brand needs to be cohesive in every aspect of media, telling an ongoing story. This is why I personally manage all posts and copywriting on social media platforms for each and every one of my clients. I also interact with fans and followers on a daily basis, making sure to respond to comments and DMs, and continually “like” their content in return for “liking” ours.
I'll be your guide as we work through these steps. Together we'll execute an effective marketing plan delivering creative content that will excite your users, promote your brand, and positively impact your bottom line.